Collaborating with the Nike GC Retail Experience Design Team, we created motion content for the entire Arena area of House of Innovation 001 in Shanghai to launch the new Nike Pegasus 40 shoe.
We blended a combination of bespoke motion content and existing campaign footage to reveal the design and development process for one of the most beloved and dependable shoes for runners worldwide.
Credits
Client: NIKE
Creative agency: TMRRW
Designers: Khalisah Osman, Marilyn Teng
